Many also scrutinize how his heritage is referred to by the international sports media.

WSJ: China, Taiwan Both Lay Claim to Jeremy Lin

"His Asian heritage is a plus, " says sports marketing expert Bob Dorfman of Baker Street Partners on Kim's global potential.

FORBES: Magazine Article

These trainings not only create capacities but also connect people, archaeologists, anthropologists, government officials and sports divers who can work together to protect the world heritage.

UNESCO: MEDIA SERVICES