Sports branding has gone on forever, but the dollars associated with sports brands today are stunning.
What does it mean to be one of the 40 most valuable sports brands in the world?
FORBES: The Forbes Fab 40: The World's Most Valuable Sports Brands
Western sports brands, such as Nike and Adidas, that began selling in China in the 1980s, are gaining share.
With the EPL, NBC, which also has the Olympics through 2020, has an attractive portfolio of sports brands for viewers and advertisers.
The Forbes Fab 40 comprises the 10 most valuable sports brands in the world in four distinct categories: businesses, events, athletes and teams.
FORBES: The Forbes Fab 40: The World's Most Valuable Sports Brands
In 2011 alone, domestic sports brands had inventory levels climbing 36% to 58% from a year earlier, the annual reports of these brands showed.
Over the last 10 years, in the post-Michael Jordan era, two human sports brands have stood atop all others: Tiger Woods and Lance Armstrong.
"Sports brands in China are generally slow to understand demand from end-consumers because of these multiple layers of distribution, " said Alfred Ying, analyst of Piper Jaffray Asia Securities Ltd.
With the notable exception of Yohji Yamamoto and Y-3 (his decadelong collaboration with Adidas, which is much more fashion than fitness), fashion designers and sports brands make awkward bedfellows.
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Three of my longstanding publishing creations: the valuations of sports teams, ranking actors and movie studios on bang for the buck (ROI) and the Forbes Fab 40 (the most valuable sports brands).
Those two clubs rank as baseball's two top sports brands (see "The World's Top Sports Brands"), so the incremental value Rodriguez brings in terms of ticket sales and TV ratings is limited.
At the other end of the spectrum are established sports brands like Fila, which is still consistently turning out chic, understated, classic tennis gear, but attracts little of the attention of the more flamboyant Nike or Adidas.
While both foreign and domestic sports brands make the bulk of their sales from selling to franchises and wholesalers in trade fairs months before they are sold, Western sports brands have better ties with the shops that sell their products.
For business sports brands, I first calculated how much the branded enterprise would fetch in an arms-length transaction, and then subtracted the average enterprise value of what similar businesses the same size have been sold for, or are being valued.
FORBES: The Forbes Fab 40: The World's Most Valuable Sports Brands
Want past analysis of sports brands?
FORBES: The Forbes Fab 40: The World's Most Valuable Sports Brands
With the passing of Dr. Jerry Buss on Monday night, one can only reflect favorably and marvel in hindsight upon how this real-estate businessman transformed the Los Angeles Lakers into one of the largest sports brands in the world over the course of 30 years.
The company is made up of two main types of business - luxury goods and sports and lifestyle brands.
This alliance of two of the most trusted brands in sports will become the daily habit of fans looking for an all-star lineup of digital and on-air experiences.
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Recently Nike has been expanding into action sports, buying smaller brands like Hurley in 2002 and starting its own sub-brand, Nike 6.0 (named for six action sports) in 2005.
"Here you have one of the strongest brands in sports putting itself in a position where the integrity of a game has been called into question, " David Carter, executive director of the sports business institute at the University of Southern California's Marshall School of Business, said of the resulting furor among football followers Tuesday.
The company delivers mobile news alerts, sports scores and fantasy sports updates from mass media brands.
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In the process, Mr. Paterno turned Penn State into one of the best-known brands in American sports.
Notre Dame is among the quintessential brands in college sports, and my previous article emphasizing the student in Fighting Irish student-athletes is part of the story.
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The rise of women following pro sports has opened up the respective brands.
Ferguson's departure marks the end of an era in Manchester and European soccer, a spell that saw Manchester United become not just an on-field juggernaut, but one of sports' pre-eminent global brands.
Whenever Ferguson does leave, it will mark the end of an era in Manchester and European soccer, a spell that saw Manchester United become not just an on-field juggernaut, but one of sports' pre-eminent global brands.
Reality TV is one of the big three juggernauts of Social TV (along with events and sports) and personalities tend to drive the brands on social media.
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Look at brands like Gatorade that is ubiquitous in sports events to video games featuring sports events.
Credit the escalating value of sports programming, and the ability to generate revenue from both carriers and advertisers, and the popularity of video streaming, for sports distributors making up half of the top business brands.
FORBES: The Forbes Fab 40: The World's Most Valuable Sports Brands
There are major brands like Red Bull crossing over from traditional sports and underwriting teams and tournaments.
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