The company will launch its BT Sport TV package in the summer.
Many around the country will simply stay at home to watch sport on TV.
Gatland tells Friday's Sport Wales TV programme detailed planning up to the World Cup is now in place.
Many people will watch sport on TV rather than go out (TV sales usually soar before big sporting events).
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The timing of the race has its roots in the desire of F1 boss Bernie Ecclestone to hold events at times that are convenient for the sport's core TV audience in Europe - 2000 in Singapore is 1300 in the UK, the same time the European races start.
Contracts are in place, and to be very fair to Bernie he's been a great visionary over the last 30 years and taken formula one from a weekend activity into a global sport which has a massive TV audience.
The Sport Relief weekend will kick off on Friday 14 March with a star-studded night of TV entertainment, that will feature Sport Relief versions of The Apprentice and Strictly Come Dancing.
When Jordan retired from the Chicago Bulls for a second time in 1998, TV ratings for the sport plummeted.
But after the pay-TV firm collapsed, digital sport specialist Perform was appointed to stream the match online.
"A World Cup qualifier should be available for everybody on free-to-air TV, " he told BBC Sport.
The quadrennial TV spectacle boosts awareness of the sport, which eventually translates into dollars for the firms that sell ski equipment and lift tickets and slope-side condominiums.
Ahead of the 1994 World Cup Finals, which were held in the U.S., TV broadcasters proposed to FIFA, the sport's governing body, ways to make soccer more familiar to an American audience--and more accommodating to American advertisers.
Last month, BT Sport agreed to buy ESPN's UK and Ireland TV channels.
The timing off the Original Six-heavy playoffs, leading to four major markets likely spiking TV ratings, seems to be the shot the sport needs.
"When the flame goes out at 2012, there's so much we can do with sport, " she said when speaking live on School Report TV to Joan and Ahmed from Paddington Academy at School Report HQ in London.
Bangor and Mold were named on a list of sites for local TV announced by the Department for Culture Media and Sport in 2011, but they were not included in the first round of licences to be advertised.
One of BBC Sport's most versatile performers, John Inverdale makes his Wimbledon TV presenting debut at this year's Championships.
One of BBC Sport's most versatile performers, John Inverdale is your main TV host along with Sue Barker at this year's Championships.
His league did manage to avoid any real ramifications from the lockout and is pulling in more TV and new media money for the NFL than any sport has ever gotten for anything maybe not on a per-event basis but certainly per year, the NFL is more profitable than the Olympics or World Cup.
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Racing purses continue to grow as well since they're fueled in large part by revenue from TV deals, which were negotiated in 2005, during the sport's boom.
The Eurosport Player app will feature alongside other recent fantastic sports services on the LG Smart TV platform such as a complimentary two month free Livesport TV trial and the recent arrival of the much anticipated BBC Sport App.
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"We really grew it enormously when satellite channels began concentrating on sports, Sky specifically in the UK. Before that we had to own production ourselves otherwise we were always at the mercy of the BBC or TV in Spain, and it's a very difficult sport to televise, " he said.
On its own merits, the sport has the speed, strength, intensity and sex appeal to drive solid TV ratings, especially against soft competition during the summer sports calendar that really only features baseball.
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He is unlikely to return to the sport full-time in the near future as he is about to row to the Caribbean with TV presenter Ben Fogle in Chay Blyth's Atlantic Yachting Race.
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Celebrities including TV presenter Gabby Logan and her husband, former international rugby player Kenny, as well as sport stars Tim Henman and Kelly Holmes have showed their support.
Mr. Furlong, of Oregon, is hoping for more recognition of the skill back home in the U.S. "If they saw it in the Olympics on TV, and it was advertised more, I think people would see it is a good sport, and that it's not something to be laughed at, " he said.
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