Sport Industry Group's Drew Barrand told CNN the announcement underlines a wider trend of sport broadcasting increasingly finding a home on digital platforms.
"I doubt it will backfire on ticket sales, " Barrand, of the Sport Industry Group, told CNN.
What seems pretty clear is that fans live in one of two groups: the hardcore group that knows and loves the sport, and the casual group that needs more before it perks up.
The campaign will initially focus on drinks made by Coke's Minute Maid group and will sport images of Disney's characters, starting with Mickey Mouse and Winnie the Pooh.
Using almost every muscle group in the body, the sport has long been hailed for its all-round fitness benefits.
The Environmental Working Group says 56% of beach and sport sunscreens contain the chemical oxybenzone.
Rogan Taylor, from Liverpool fans' group Share Liverpool FC, told BBC Sport ground-sharing as a scheme was now dead in the water.
The sport started in the 1970s, with a small group attaching tow-ropes to the bridge that crosses the Eisbach near the southern edge of the Englischer Garten park.
Finally, and taking advantage of the large number of experts present, there will be a side meeting of the first MINEPS V working group on the subject of access to sport for all.
So the big broadcast networks, and a large group of traditional content owners ranging from sport leagues to movie studios, sued Aereo based on the idea that the company was stealing their intellectual property.
Wekesa, not unsurprisingly, says that no compromise can be made with the group he claims is out to ruin the sport in Kenya.
Some schools will allocate a portion of contribution revenue to football while other schools will instead group the income as athletic revenue unallocated by sport, even though football is attributable for its vast majority.
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It this year decided to withdraw from the core group of sports overseen by the Scottish Institute of Sport.
Tech Mahindra belongs to the Mahindra group, a sprawling conglomerate that sells everything from sport-utility vehicles and tractors to housing loans and baby clothes.
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"The main thing he has changed is the mental aspect - he's turned the squad into a group of real winners, " she told BBC Sport.
"The Hatimy group has not been registered, " Ochiel told BBC Sport.
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In November, BBC Sport revealed that the League One had rejected a takeover bid from a group led by Swiss-based fund manager Sebastien Sainsbury.
It comes on the day a new group was launched, made up of high profile celebrities and sport stars, to act as role models and persuade people to put down their knives.
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Nigerian side Enyimba, the defending champions, are in Group A with Tunisia's Etoile Sahel, Ivorian side Africa Sport and newcomers Bakili Bullets of Malawi.
Mr Schulz had decided not to allow separate votes, tabled by the ECR group, on various sections of the report on the European dimension of sport.
There's also a pipeline in place with a group of young skiers who are on the verge of breaking into the sport's top tier in the coming years.
Based on our assessment of the group we designed a variety of challenges, including a complex, multi-sport problem-solving event.
In 2006, a group of "cutters" formed BladeSports International Inc. and started to formalize the obscure sport.
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Mr. Zadok was among a group of matkot die-hards who began playing a more-aggressive form of the sport in the 1990s.
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Following her arrest, she was suspended from Plaid's assembly group and stood down as the party's spokeswoman on heritage, Welsh language and sport.
The group says it represents wrestlers from 180 countries, including many where wrestling is the national sport and the only sport that gives athletes a route to participation in the Games.
The group says it represents wrestlers from 180 countries, including many where wrestling is the national sport, and the only sport that gives athletes from those countries a route to participation in the Games.
Hacked Off, the hacking victims' group, who have drafted a "Leveson Bill" appear before the Culture, Media and Sport Committee.
Adventure racing is a team sport (typically with teams of three or four) in which the entire team has to finish as a group.
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