And remember, that by doing sport, having fun and raising money, everyone can do good and feel good.

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By and large, technological change has made sport much more fun to follow, and better to watch at home.

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And so it was great fun and great sport to hear the running commentary from Fred, making fun of whoever it was that was making a fool of themselves during the committee process.

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However, while admitting it would be "fun" to become involved in the sport, Branson was coy on any direct takeover of the cash-strapped British-based outfit.

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"Find another sport that you can really improve at, that you can get excited about, and have fun, " she said.

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