In February, Emirates signed a five-year, multimillion-dollar deal with motor sport company Formula One World.
Overall, Monaco Grand Prix is a no-frills approach to the sport of Formula One racing that focuses on realistic driving and does it well.
"In such a high-tech sport as Formula One, there is always a danger of someone trying to get information on what your team is doing, " said Peter Joseph, Director of Corporate Strategy for Novell.
The future of the sport is currently unclear because Formula One teams continue to negotiate a new Concorde Agreement with the International Automobile Federation (FIA).
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Toyota is set to join Formula One after the sport's head of administration Bernie Ecclestone chose the Japanese team ahead of rival proposals.
The latter are connected with a bid to turn part of the Stadium into a Formula One track and the sport's supremo Bernie Ecclestone confirmed to the Daily Telegraph newspaper he had been consulted on the scheme.
Williams are testing a flywheel kinetic energy recovery system - the device that stores energy under braking - and have set up a company to develop the technology both for Formula One and further applications outside the sport.
Indeed, Mr Ecclestone's other achievement was to sense Formula One's potential as a television sport.
Bernie Ecclestone, the billionaire president and CEO of Formula One Management, offered unprecedented access to the sport's enormous archives.
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Today's announcement also confirms Renault's commitment and trust in the sport's governing bodies to improve the green credentials of Formula One.
Contracts are in place, and to be very fair to Bernie he's been a great visionary over the last 30 years and taken formula one from a weekend activity into a global sport which has a massive TV audience.
Bernie Ecclestone made Formula One what it is today, and he rules the sport through a mixture of fear, respect and acute business acumen.
Coulthard made his Formula One debut in 1994 and won 13 Grand Prix before retiring from the sport several years ago.
Kirkland said Formula One was a "large pie" and there was more to the sport than hosting a grand prix, as Union Properties was proving with its MotorCity development in Dubai.
Bridgestone's main rivals Goodyear and Michelin withdrew from their Formula One activities in earlier seasons, leaving them as the exclusive suppliers in the sport.
"We know what's going on with the economy, especially the automotive section, and Formula One is part of that even if it's a high-profile sport, " Trulli told BBC Sport.
Mercedes-Benz shook up the world of Formula One today when it announced that Lewis Hamilton, the most sought after free agent driver in the sport, would join Mercedes next year.
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The carmakers want a bigger share of Formula One's commercial rights, which are held by the SLEC holding company set up by the sport's supremo Bernie Ecclestone and controlled by banks.
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