The sponsor program gives clients rights to Jordan as well as the team for marketing.

FORBES: One Ownership Lesson For Magic Johnson From Jordan, Lemieux And Ryan

Southern Baptist churches sponsor a program called Royal Ambassadors that is similar to Scouts but that emphasizes Bible teachings.

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For example, I have to do this and that just because my program has a sponsor.

NPR: Made in China: Hip-Hop Moves East

When things cool off a bit and, if the lawyers permit, Murdoch might sponsor an op-ed program, on the challenges faced by the media today, which may remind the public of the knowledge advantage Murdoch brings and the positive force he can be in defining and shaping future strategies for the Fourth Estate.

FORBES: What I Would Do If I Were Murdoch

No one can sponsor his or her way onto the program.

FORBES: Connect

As a sponsor of the National School Lunch and Breakfast Program, the After School Meals Program, and the Special Milk Program, NDS is able to provide schools with meals that are partially funded through the U.S. Department of Agriculture and meet specific requirements regarding nutrition and price.

FORBES: Caroline Pla, 11-Year Old Football Player, Discriminated Against By The Catholic Church

A. program out-of-pocket because her company wouldn't sponsor her, though the firm was supportive of her attending.

WSJ: Looking to Executive M.B.A.s for Help Growing a Business

Our presenting sponsor this year is the Mobile Marketing Association, and they have been outstanding partners in developing the program.

FORBES: Seventy 'Under 30s' Set to Change the World

Housed as a collection of transmedia installations at collaborative sponsor Bombay Sapphire's festival pop-up House of Imagination (at 177 Varick St.), the program will feature interactive digital-media projects based on participatory narratives.

WSJ: Tribeca Film Fest Unveils Remainder of Slate