Building society The Nottingham has joined GAC and Skoda as a major sponsor of Team Raleigh-GAC.
Fred Meyer, the grocery store chain and a sponsor of the team since the early 1970s, dropped the Blazers in 2004.
Meanwhile, on a visit to the American headquarters of team sponsor Mobil, Hamilton concedes the new raft of regulations for 2009 could affect his title defence.
The company has been the chief sponsor of the English team since 2007.
Coca-Cola (nyse: KO - news - people ), a former sponsor of the England team, would also be affected.
The flow of sponsorship dictates the rise and fall in the value of Nascar teams, as sponsor money represents 75% of team revenues.
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Nationwide Building Society, then sponsor of the England football team, made its feelings known during the row over manager Glenn Hoddle's comments about disabled people.
Much smaller Puma, majority-owned by the French multinational luxury goods maker PPR (PPR), will also get noticed as the sponsor of the Jamaican Olympic team, which is chock full of potential gold-medal sprinters.
The Postal Service was his team sponsor during six of his seven Tour de France victories.
Brands lose exposure if the cars of the team they sponsor crash or are slow and are therefore not covered on TV as much as their rivals.
Sponsorship of a team in the Local Little League must be, for the sponsor, out of a sense of duty to help the community.
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Credit Suisse was the main sponsor of Switzerland's privately owned Sauber race team from 2001 to 2005 and stayed on when the outfit was taken over by BMW at the start of 2005.
The company is an official sponsor of Real Madrid, and all players on the first team have an Audi at their disposal, a Real Madrid spokesman said.
Giorgio Squinzi, CEO of Sassuolo's main sponsor Mapei SpA, took over the team in 2002, when it was playing in Italy's fourth tier.
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Renault is now officially in F1 only as an engine supplier - to Red Bull, Renault and Team Lotus - and now, through Infiniti, as a sponsor of Red Bull.
The margins in the energy drinks segment are so high that although TNT only holds the third position with a bit more than 4% of overall market share, Petropolis Group has announced it will sponsor Scuderia Ferrari Formule One team for the next three years.
Earlier this year, seven players, including batting star Brian Lara, were dropped because of personal deals with Cable and Wireless, which conflicted with the team's sponsor, Digicel.
Effectively the backbone of the team is the same as last year's Tacconi Sport only with a changed sponsor.
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