If you need a refresher: Netflix announced it would split the pricing of its DVD delivery and streaming services, basically doubling the cost of similar service, then flinched at customer outrage, renamed its DVD service and then changed its mind.

FORBES: Netflix Halts Its Own 'Arrested Development' With Revival Announcement

Upside: The more volatile markets are, the more Hull's precise pricing and split-second execution can help.

FORBES: Fear, Greed And Technology

The handset market is split between companies with very aggressive new pricing plans (Samsung, Nokia, to some extent Motorola) and companies that were caught napping (HTC, RIM, LG).

FORBES: What RIMM Cannot Fix

Wall Street analysts are split on their view of the quarter with Goldman Sachs downgrading the stock to a Sell due to pricing.

FORBES: Look At The Numbers: RIMM Should Be $86

Netflix, meanwhile, abandoned its plan to split its DVD-by-mail service into a separate business named Qwikster as part of a new pricing structure that upset some of its users.

WSJ: Verizon Drops Plan for New $2 Fee