At the same time, the industry is splashing out on corporate-awareness advertising.
To top it off, heavily indebted consumers seem more interested in paying down what they owe than splashing out on flat-screen televisions.
It's a setup that expands on the water bowl camera, with more splashing and even slow-motion shots of the puppies shaking off water.
Some wine experts believe the drink would do better to stand proud on a mantle piece than splashing around in tumblers--most Bordeaux are past their prime after 50 years.
There is the day boating up the Omo, for example, with crocodiles splashing everywhere in the cocoa-brown water, when our outboard motor goes dead.
Club president Florentino Perez -- restored at the head of affairs at Real in this summer's elections -- was also responsible for a similar policy from 2000-2006 and is splashing the cash again to restore the club's fortunes.
So for years to come, many more households will be firmly focused on saving, splashing out only occasionally on a big-ticket item.
It's all about giving the horses what they need, the 39-year-old says, whether it's splashing around in the waves or pottering around in paddocks with their mates.
Champagne socialists the world over -- or the Gauche Caviar in France -- have often trotted out his rhetoric as justification for splashing the cash during a downturn.
And then there's the simulated white-water rafting adventure at Miyazaki's Ocean Dome (81-985 21-1111), which injects a little bit of "real" reality by splashing actual water at riders as they drift down a violent torrent on the screen.
CNN: ASIANOW - TIME Asia | Travel Watch | Who Needs Nature? Japan Does It Better
And before splashing out on a health kick, it might be worth looking at the other major league skip-fillers - exercise bikes, rowing machines and back massagers.
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