The royal couple watched 200 soldiers parade through the square, bringing a splash of colour to the occasion in their full ceremonial uniform of scarlet tunics and bearskins, and led by the Band of the Irish Guards.
Obviously Gaikai wants to make a splash with quality titles, but the reasoning goes further than that -- if gamers play a demo through the service and decide the title's not for them, that game's publisher ends up paying for a negative outcome.