The company insists that after careful taste testing, no one will be able to tell the difference and it will taste exactly the same, but given some of the super tasters I have met through my work in the wine and spirits world, I find it virtually impossible that such a change in alcohol content can go unnoticed, especially with no additives to compensate.
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The latter category defines most of the spirits-consuming world.
And they are the creative spirits in this world.
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And Chase Distillery in the Welsh borders made headlines not long ago when its potato-based vodka, sold at swanky bars around the world, stole the honours at this year's World Spirits Competition in San Francisco.
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People used to hire them for funeral services to ease spirits into the next world.
Ms Russell has produced a rich and humid world of spirits and dreams, buzzing mosquitoes and prehistoric reptiles, baby-green cocoplums and marsh rabbits, and musty old tomes about heroes and spells.
This data is not per capita, but is a snapshot of the popular brands in the world's largest spirits markets.
On his return to Britain Mr Galsworthy teamed up with Mr Hall, a childhood friend then employed in London by Diageo, the world 's largest spirits producer, and set out to create a new spirit.
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When great forces are on the move in the world, we learn we are spirits-not animals.
And it will boost Pernod's presence in America, the world's biggest market for spirits, as well as adding significant businesses in Latin America and Asia.
Shares in Allied Domecq jumped on reports that Warren Buffett , through his Berkshire Hathaway investment vehicle, is spending some of its cash pile buying a stake of over 3% in the British firm, the world's second-largest wine and spirits group, which also owns the Dunkin' Donuts and Baskin-Robbins food chains.
Last year it persuaded the United States' Patent Office to throw out a trademark challenge brought by Bacardi, a spirits firm now based in Bermuda and the maker of the world's biggest-selling rum.
The lessons of a sleepy Dutch spirits market were inapplicable in, say, the cut-throat world of frozen yogurt.
It is the myth of a supreme creator who is removed from the world and can only be reached through the medium of spirits.
Pernod Ricard said the sale of its soft drinks brands, which account for 5% of the firm's profits, would be "an important step in recentring the group on its core activity, spirits and wines, in which it will become one of the world leaders".
Matters come to a head when she spirits everybody to a remote lodge in the wilds of Canada, where access to the outside world is limited.
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