"A pair of Rangers tickets to the first guy who makes a sale, " Spinell promises.

FORBES: All in the family

The process starts with an on-site visit by Anixter and Daryl Spinell, who heads up sales.

FORBES: All in the family

Using the Yellow Pages and the local trade association, Spinell has helped generate a list of prospects, and offers phone tips.

FORBES: All in the family

While Anixter works the cafeteria, Spinell is talking up one of Anicom's basic businesses -- cables for security alarm systems -- to TW's sales force.

FORBES: All in the family