The fitness industry has an entirely separate type of January effect that sees a spike in sales of home exercise equipment, diet programs and gym memberships.

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Now comes the big test to determine the type of ratings that Bellator MMA will receive as it shifts from MTV2 to Spike TV, the home of Mixed Martial Arts.

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If he can spike his strikeout rate in the next year or two, we might be looking at another Brandon Webb type.

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