It has grown very quickly along with the trend in the food industry for spicier and bolder flavors.

NPR: Kids Love Hot Cheetos But Schools Hate Them

New editor Eric Schrier, who joined from Health, is running spicier articles from places such as Salon.com, and more original reporting.

FORBES: Old Dog, New Tricks

Kurosawa set out to make spicier fare that every Japanese would love.

CNN: Kurosawa Akira

Spicier pitches may also have had a hand in the unpredictable tournament results, by neutering the power-packed batting attacks of some of the bigger teams.

WSJ: IPL Is Serving Up a Spicy Menu

Ultra-short bond funds and enhanced-cash funds, which touted themselves as cash alternatives but invested in spicier debt than true money funds are allowed to, have fallen by the wayside.

ECONOMIST: Can the success of money funds last?

Where bourbon is primarily made of corn, giving the whiskey a smooth and sweet flavor profile, rye is at least 51% of its namesake grain, lending it a spicier, fuller bodied, angular taste.

WSJ: Rye Whiskey: Do the Rye Thing | Half Full

The day before the vote, it became spicier.

ECONOMIST: Berlusconi loses ground