If you think that blow-up, heart-shaped balloon will make your wife happy, spend the couple of bucks.
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Our shoppers are still cautious in their spending but there's the occasional shopper who's happy to spend.
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While father is happy to spend time golfing with their mother, Rajiv and Pia are aiming even higher than he did.
Perhaps more important is the fact that some very well off individuals seem happy to spend their own money in opposition to their class interests.
One of my biggest aims is to bring people to the place where they are not only conscious about what they spend, but they are happy with their spending.
People seem very happy to write a cheque, spend some money in a charity shop or throw a few pounds into a bucket at the railway station.
"We were happy to have a chance to spend some brief moments to talk to one of the leading celebrities in world that has used their celebrity status to help other people, particularly ... the millions of people on the continent of Africa who are suffering with the most devastating disease known to mankind, " Fattah said.
"He looks after the team but he also looks after every individual and would spend time with guys and making sure they are happy, " Kelly told BBC Sport.
Or, to put it more bluntly, Sir George said he would rather spend more time uncomfortable in an ambulance than being "happy and dead".
But anybody who grows switch grass, I suppose, is going to be happy, because we're going to spend a lot of money trying to find out how to make an ethanol from it.
"I'd spend millions of dollars on the ground because you make the passenger happy... at check in and boarding, " said Mr Kotil.
And if the law, in its majesty, should decide that I need to spend a night in jail over this episode, then I will be happy to do so.
Human beings spend a lot of time trying to figure out what will make them happy, but not nearly enough time trying to hang on to the happiness they already have.
Bertarelli seems relieved and frankly happy to move on and has four areas where he plans to spend his time.
Other marketers are just as happy to piggyback on the show's buzz--planning to spend big on ancillary activities that draw from the lengthy list of VMA talent.
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