He recently got rid of Speedo retail outlet stores to concentrate on wholesale operations.

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Nick with rock-hard abs who will "ho ho ho" in nothing but a red hat, red Speedo and black boots.

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The study, scheduled to be published in the journal Psychology of Sport and Exercise, was sponsored by swimwear company Speedo International Ltd.

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One man wears tight pants, one has obviously spent too much time in the tanning bed, and another wears a tiny Speedo at the beach.

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Just unique body types and varying amounts of Speedo filler.

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Speedo is the longest tenured, having signed Phelps in 2002.

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Supposedly shot by famed photographer Annie Leibovitz, Phelps is wearing a Speedo and goggles in the bathtub with a leather Louis Vuitton duffle bag next to him on the floor.

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But it's not until I look down at the speedo that I realise, despite what my senses are telling me, despite the frenzied information downloaded through my fingers and bottom, despite the heady, laugh-out-loud fun I'm having, I'm only doing about 60mph, tops.

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In 1996, the Union Cycliste Internationale (UCI) published the Lugano Charter which drew up narrow guidelines on bicycle design, and in 2009 the swimming world governing body FINA outlawed Speedo's LZR Racer swimsuit (launched in 2008) after world records were routinely broken.

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I'll miss you Speedo.

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