Another problem is that while this show is patently directed at and created for women, the speakers at the launch event (packed with well-turned-out, influential women) were three dull men and one model who appeared to be recycling her speech from an article she wrote for Vogue, substituting "ball gowns" for summer dresses.
In his first speech as prime minister in 2011, for example, David Cameron assailed multiculturalism as a failed model and called for a more united national identity.