But Mr Putin's opening campaign speech was broadcast live by one channel and dominated news bulletins for the rest of the day on the main networks.

BBC: The power of publicity

Bernanke's lieutenant at the Fed, Donald Kohn seemed to channel his boss in a speech last week.

FORBES

And, as Twitter is the best platform for this new marketing genre, Twitter has also become the channel for the new motivational micro-speech.

FORBES: The Peculiar Twitter Tactics of Social Media Influencers