Along the way he created dozens of companies--from a marketing firm and a golf course to a maker of specialty cars and an engineering outfit--that became increasingly intertwined with Venture, often sharing its corporate address and cash-management system.

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They sold rice and beans, of course, and fried plantains and cornmeal, but their specialty, for a long time, was fried pigeon meat.

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The course was set up for low scores, and that's Mickelson's specialty on Sunday here.

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Of course, this is exactly the opposite approach of what Ford recently has made a specialty: teasing with social-media marketing and then bringing in traditional-media advertising, or just relying on social media to carry the ball altogether.

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Not surprisingly, the specialty is seafood, lovingly prepared by French chef Nicolas Boutin, who offers a daily themed six course menu at dinner.

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