The most in-demand skills in the area: Specialty trade contractors, accounting and bookkeeping, and food service and hospitality.

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For employees looking to enter the managerial level for the first time, the company also provides a four-week training program with a specialty coach in a particular focus area as well as job-shadowing opportunities.

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Even so, at least two other specialty cupcake businesses have opened up in her area within the past year, selling cupcakes at higher prices.

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Investment management law is a highly complex specialty, and there are few lawyers nationally that know this area of law.

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In a survey commissioned by the ICF last year, 16 percent said their coaching specialty is "life vision and enhancement, " the third most popular area behind executive and leadership coaching.

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