Anti-terrorism is the purview of very small numbers of people with very specializedskill sets, and these people are, understandably, extremely leery of overt publicity.
Driving brand equity with an online publishing operation borrows from traditional marketing and media disciplines, but in practice has already become a highly specialized and evolving skill.
When asked about particular skill sets possessed by returning veterans, Jones remarked on the specialized digital security training provided to many service members who are now available to serve the technology industry as internet programmers and mobile application developers.