Maintaining a force structure sufficient to engage in large-scale, high-intensity combined arms campaigns and the advanced or specialized assets required to assure access to critical domains is essential to deterrence of conflict, much less war waging.

CENTERFORSECURITYPOLICY: Section IV: Building a Two-MRC Force for the 21st Century

Thus, as critics of both the two-MRC standard and successive defense budgets would point out, albeit with entirely different emphases, continuous shortfalls in strategic lift, war reserve stocks, and specialized assets made the threat of a full-fledged second MRC less than totally credible.

CENTERFORSECURITYPOLICY: Section IV: Building a Two-MRC Force for the 21st Century

As I indicated in my previous piece, this is much lower than the costs of Groupon (80% range) and Google (67%), because the latter depend on specialized complementary assets and information, which requires significant investment in infrastructure and marketing.

FORBES: Facebook Valuation: We Don't Know What We Don't Know