Or offer a special happy hour.

FORBES: 3 Little Technologies You Never Heard Of...But May Have a BIG Impact On Your Business

The World Cup is such a special event that fans are happy to arrive at the stadium hours early to drink in the atmosphere - a contrast to normal games, where people go to the match after work or following Sunday lunch.

BBC: Is Brazil ready to host the 2014 World Cup?

Citi retorts that giving its customers access to top-branded stores at privileged prices, and loading them up with special offers, will keep them happy and loyal.

ECONOMIST: Death by 1,000 clicks

"We are very happy to include a special sequence on our show saluting the Bond films on their 50th birthday, " said the producers of the Oscars show, Craig Zadan and Neil Meron.

BBC: Oscar statuettes

"We are very happy to include a special sequence on our show saluting the Bond films on their 50th birthday, " said the producers of this February's Oscars show, Craig Zadan and Neil Meron.

BBC: Oscars ceremony to salute James Bond's 50th birthday

If you enjoyed our Distro special editions last year you'll be happy to know that we're doing more issues this time -- one for every day of the show!

ENGADGET: The Official Online News Source of CES 2013!

"I am very happy with my decision and look forward to a wonderful and special year ahead both on 'The View' and with ABC News, " she said.

CNN: Barbara Walters to retire next year

Before elections, candidates of both parties are happy to boast about their clever get-out-the-vote operations, special-interest campaigns or ballot initiatives designed to lure specific voter groups to the polls.

ECONOMIST: Lexington