Approached by Ferrari to sponsor Brazilian Formula One driver Felipe Massa, Mille wound up designing a special model for the driver and giving him one in exchange for permission to use his name.

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Example: a specific goal of increasing retail sales in a given region might result in special Nascar packaging or driver appearances in stores in that area.

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Equipped with internet access that can share data between devices inside and outside the vehicle, these cars have special technology that brings additional benefits to the driver.

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C. is considering a bill that would require every cab driver in the city to own a special permit called a medallion.

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Which lucky driver gets his bum into one of the special cars is so reliant on preconceptions.

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If you are a QSR who is running a special promotion, why not sponsor the screen when a driver is nearby?

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In a recent road-rage incident in the Russian capital, two Chechen policemen bearing special security passes beat up and fired at a bus driver who cut in front of their Mercedes.

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