The special Tuscan burger (avocado, pesto, balsamic) is a sublime confluence.

FORBES: Fact and Comment

"This isn't something they teach at the police academy, " he said over lunch at the Country Bar and Grill, where the waitresses had been joking about offering a Ninja Burger Special.

WSJ: Ninja Cow Had an Excuse for Udderly Unbovine Behavior

This offering relocates the innards of the Big Mac -- burger, pickle, special sauce, lettuce, cheese -- in a tortilla to create a small burger-burrito hybrid.

CNN: Fast food treat is shrinking

Working with 36 people on a sophisticated cookbook, he made his own ketchup out of mushrooms, and he ground meat using a special technique and different cuts of beef to enhance the juiciness of a burger that takes 30 hours to cook.

FORBES: On The Cover/Top Stories

It's not hard to envision ads showing up letting users know that there's a 2-for-1 drink special right around the corner, or that the restaurant next door has the best burger in town.

CNN: Why Facebook may want to track your location

Burger Lounge, famed for their 100% grass-fed beef burgers, is offering a special freebie for voters.

FORBES: More Reasons to Vote: Election Day Freebies and Promos

Still, the tongue-in-cheek ad on the Pepsi website featuring a businessman trying to chose between a woman in a pizza costume and another in a burger outfit, with the message being that you can have it all if you drink Pepsi Special, hints that even Pepsi is aware of the nonsense of its claims.

FORBES: Pepsi's New Fat Blocking Soda Unleashed On Japanese Consumers