It is a sad testament to the current management that they have not highlighted Liz Claiborne as a very special brand.
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Senegal has a special brand of Islam, underpinned by a system of respected brotherhoods that have been tolerant yet economically powerful.
Mr. Cooperman's message is that, while income inequality is a problem, demonizing his special brand of minority as greedy is a bigger problem.
Rather, it was that the company that sponsored the ad knew the formula for successful branding and paid extra attention to the third ingredient: Stick to your core DNA or, in this instance, go back to your core DNA to reinforce what makes your brand special.
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Kellogg's, for instance, promotes its cereal brand, Special K, in co-productions with the Discovery Health Channel in America.
ECONOMIST: Competition in your local supermarket is getting vicious
Now, Pfizer is asking for a re-hearing to reverse what some say could become a special kind of legal hell for brand-name drugmakers.
FORBES: Pfizer Wants Court To Rehear Generic Labeling Case And Avoid Tort Hell
Among the changes: Wal-Mart is now putting special labels on some of its store-brand products to help shoppers quickly spot healthier items.
The increasing sophistication of filters that can send brand-love messages exactly to that special consumer-someone in the mood for a little emotional bonding promised a land of sales on the other side, with technology enabling advertisers access to ever-more sophisticated profiles built from searches and social pages, selling this to brands as a way in.
Hardcore fans of the brand, these men and women act as consumer advocates for the brand in exchange for perks like advance purchase opportunities for special bottle releases and Ambassador-only merch.
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They include special blends of both menthol and non-menthol cigarettes to try to keep the brand growing and to lure smokers away from its competitors.
Samsonite is a venerable brand, but its last memorable advertisements--back when air travel was special--showed a gorilla jumping on its sturdy suitcases.
Signing an Under Armour agreement within the past year, Hartley is able to rep the brand both on the field and while hunting in the field, with special UA camouflage gear.
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Although the food questionnaires used in the study did not ask about specific brands of cereals, popular brand-name cereals made from refined grains include varieties of Corn Flakes, Special K, and Rice Krispies, while examples of whole-grain cereals include Cheerios, shredded wheat, and bran.
Paying special attention to fashion and lifestyle will be central to the effective addition of sunglasses to the Toms brand and will allow for more extensions in the future.
FORBES: Toms Adds Glasses In A Smart, Social Brand Extension
It has used monthly statements to make time-limited special offers to Cardmembers, giving them reason to look closely at the mailings and to engage with the brand.
If we remember that brands are belief systems (created by a system of belief that includes creation story, creed, icons, rituals, a special lexicon, nonbelievers, and leader), then we realize why the Super Bowl has become a brand with a community of millions who surround the biggest event in American sports history.
The brand would no longer produce mechanical watches, but only its interesting quartz-based timepieces that used special interfaces and display systems.
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