At 9am every morning, home-made meals are picked up in special boxes, which are loaded onto trolleys and pushed to a railway station.

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Special light boxes, or flat lamps that simulate natural white light with a blue tint, are also effective, noted Foster, who has been consulting with Delta on the feasibility of introducing such lights into airport lounges.

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These boxes will include a special code that can be redeemed for reward points if you pledge to recycle the bags.

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Instead of pushing heavily discounted boxes of Raisin Bran, for instance, Kellogg introduced Special K Red Berries cereal containing freeze-dried berries.

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Akamai engineers in Cambridge, Mass. are constantly preparing newer, faster servers the size of pizza boxes--cheap off-the-shelf machines embedded with special Akamai DNA--and deploying them to the farthest edges of the network.

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