Choosing the top spec combo will also get you a special red body interior.

ENGADGET

What's the market that involves a lot of technology, specialization, highly trained workers, quick turnarounds to spec so that the customers really feel like they're getting something special and different -- that's how you compete, because that's something that a steel mill in China or in Brazil can't do.

WHITEHOUSE: "White House to Main Street" Town Hall: Elyria, OH

U.S. automakers have been working to accommodate special orders, too, but they still build most cars on spec.

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