But too tough a line may well escalate the dispute and spark bitterness and resentment amongst other public sector workers and store up trouble for the future.
But now in its third year of ownership by Geely of China, the surviving Scandinavian auto brand is counting on a new marketing campaign and more confident positioning to spark an American revival in the short term while waiting for a fresher, broader product line to provide long-term prosperity.
But it may also spark renewed price competition between broadband service providers, such as phone companies like Verizon Communications pushing digital subscriber line service, and cable companies like Comcast and Time Warner offering cable modem service.