As we think about ourselves in the personal branding space, these relevant truths also apply.

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Despite the public backing, and the creator offering to hand over the branding to the space agency, sadly it declined.

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And normally my passion, in this particular space, covers topics like branding, marketing, advertising, social media and so on.

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"He saw 'white space, '" says Harley Mayersohn, vice president of branding and marketing for Miraval.

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