"The biggest danger is that if you're generating trial for a brand and people are actually going to a restaurant or a spa or buying a product, and it doesn't fulfil a value that's higher than they have paid for it, that could dilute or denigrate the value of the brand, " he says.

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Navin Geria, vice president of research and development for the Spa Dermaceutical Products Group, a New Jersey-based consumer product development company that specializes in custom development of anti-aging skincare and products for dermatologists and spa chains, says that a new range of anti-aging technology called cosmeceuticals (cosmetics that companies says possess drug-like affects) will go a step further.

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An organic garden supplies much of the produce, and the spa offers unusual color-therapy treatments performed with a rigorously organic product line.

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The company noted that it has been selling the Galvanic Spa facial unit for 10 years in the U.S. as a cosmetic appliance, and that the product has a solid safety record.

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Recently, in connection with a review of in-bound shipments of the Galvanic Spa facial unit, the U.S. Food and Drug Administration (FDA) indicated its belief that the product needed to be registered as a medical device before being imported.

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