As the most powerful camera in Olympus' ultrazoom category, it succeeds the prestigious SP-800UZ.

ENGADGET: Olympus launches SP-810UZ, packs 36x wide-angle zoom in a compact camera

Well let's, let's hear from Mr SP Hinduja, always called SP for short, and the man who has been at the centre of it all.

BBC: News Online

The power of a large and heavy size super-telephoto lens is available on the compact body of the SP-720UZ, fitting in the palm of your hand, and making it the perfect companion for keeping baggage light on a trip.

ENGADGET: Olympus introduces Stylus SP-820UZ, SP-720UZ cameras and SZ-14 binocular bundle