In this case it is the Sowind Group which is part of the larger PPR Group.

FORBES: Where Is Zegna Aiming With Its High Performance Watches?

Recently, a new slightly more affordable collection of timepieces has been announced with the Ermenegildo Zegna name produced by the Sowind Group.

FORBES: Where Is Zegna Aiming With Its High Performance Watches?

Today the luxury division of PPR consists of Gucci, Yves Saint Laurent, Sergio Rossi, Boucheron, Bottega Veneta, Stella McCartney, Alexander McQueen, Brioni, and Sowind Group with Girard-Perregaux and JeanRichard.

FORBES: PPR's Shift to Luxury, Sports and Lifestyle Is The Result of Dramatic Consumer Growth In Asia