This knowledge will help you make sound decisions about how to react to changes and shift strategies.

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It may sound like an academic change, but it signals an important shift.

FORBES: Microsoft Should Be Worried About Google's Recent Move

Ms Blears has called for a revival of local political culture, a significant shift of power from the centre to the community and politicians who look and sound like the people they represent.

BBC: Blears sounds warning about BNP

The Federal Open Market Committee will be convening for the sixth time this year, and could sound more perky, but don't expect to see a change in interest rates, or a major shift in its asset purchase plan.

FORBES: Magazine Article