Unfortunately, a few Ivy League professors and peer review do not guarantee sound methodology, as this study clearly demonstrates.

FORBES: A Useless Study on Gun Possession

Deloitte's "methodology is sound, " says Mike Belko, chief underwriter at USAA Life Insurance Co.

WSJ: Insurers Test Data Profiles to Identify Risky Clients

In approaching this research project we developed our own methodology which we believed was sound and for which we found broad support in our discussions with consultants and managers.

FORBES: Why Pension Investment Advisory Fees Are So High (January 1, 2003 )