The company's website features a biography explaining that the nickname comes from his "tough negotiating style" in Washington as well as a logo and sound of a roaring grizzly bear wearing shades.
Big Picture furnishes users with a snazzy start-up animation the second it's activated, flourishing its launch by superimposing the Steam logo over pixelated bubbles and liquid sound effects.
And we wrap up with some great tips when considering music, not the least of which is that, according to Mark and Dave, every brand should have, along with their visual identity (e.g. logo, color palette, etc.), a sound identity as well.