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Engineering this sound into the design of the Surface tablet was a smart move for Microsoft, but building advertising around this distinctive sound is even cleverer on the part of the unnamed advertising agency behind the campaign.
FORBES: Surprise! Microsoft - Not Apple - Has The Best Tablet Ad on TV
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The department, in its recent environmental review of Keystone XL, determined that the engineering plan was sound, and noted that the oil sands will be developed with or without the pipeline.
FORBES: Come On Already, Let's Build Keystone XL
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The Sound BlasterAxx leverages Creative's vast audio engineering expertise to provide best-in-class audio playback for music, movies, games and voice communications.
ENGADGET: Creative announces Sound BlasterAxx wireless speakers with mics (update: hands-on!)
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You don't get the usual rumbling of an idling engine, just the whisper-quiet whirl of the e-tron's motor (Audi is currently engineering an "e-tron sound" so that outsiders will be able to hear the car) and wind whizzing by.
ENGADGET: Audi A3 e-tron hands-on (video) Hands-on
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The two men described long processes of fabric building that made it sound like they were working on a doctoral thesis in engineering.
WSJ: NY Fashion Week: tough, tailored, lots of black
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Philips SoundSphere speakers have a uniquely positioned tweeter and woofer with rigorous audio crossover engineering that minimizes interference and produces a more natural sound.
ENGADGET: Philips breathes new life into home stereos with SoundSphere
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Combining Simon Cowell's expertise seeking perfection in music with Sony's legendary audio engineering, the new X Headphones offer music lovers the truest sound reproduction along with the utmost in style and quality.
ENGADGET: Sony and Simon Cowell intro X Factor-themed MDR-X10, celebrity headphones officially jump the shark for $300
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Aperion's 12 years of experience in designing award-winning home theater speakers, has been applied in engineering the ARIS from the ground up for natural and low-distortion reproduction of sound, even at loud volumes.
ENGADGET: ARIS 100-watt wireless speaker shipping for $499 with DLNA and Windows 8 certification