According to briefing documents available on the FDA's Web site, sound-alike and look-alike names are a common cause of medicine errors--when patients receive the wrong drug or the wrong dose.

FORBES: FDA Takes On Drug Name Confusion

There is a formula to making a tech company sound credible, say start-up whiz kids and comics alike.

WSJ: Appsurd: In Silicon Valley,

Today, Lapa attracts an equally diverse mix of cariocas (Rio locals) - rich and poor, favela dweller and condo-owner alike - all drawn to the old-fashioned gafieiras (dance halls) and the electric sound that crackles over these battered, rhythm-filled sidewalks.

BBC: Searching for the perfect samba beat