Don't ask me what makes it scientific, or what sort of formulas or algorithms were used.

WSJ: Good at Getting on Lists?

The receiver then reassembles the signals using complex mathematical algorithms to sort out the jumbled radio waves so that they can be read easily.

FORBES: Wi-Fi Gets A Speed Boost

Its algorithms can sort through more than 10 billion variables in seconds to decide whether, or how much, a client should spend to lock up an ad keyword.

FORBES: The Keyword Keeper