Unlike the Dell Adamo and the Sony VAIO X, which both seemed to try too hard to look like Apple's MacBook Air, the Series 9's deep black case and sharp angled edges give it a seriously distinct look.
We glimpsed the future of the Bravia XBR LCD line back in March when Sony showed off the Japanese-only X2550s, and now it looks like that premonition was dead-on, as the nine new Bravias introduced today feature Sony's x.v.
ENGADGET: Sony releases nine new Bravia LCDs with XMB and Internet Video Link
Or maybe, if you're a mobile aficionado, you know it for its touchscreens, used in phones like the HTC One X and Sony Xperia P.
ENGADGET: Synaptics enters the keyboard market, announces the ThinTouch keyboard aimed at Ultrabooks
The W series of LED BRAVIA televisions includes the KDL-W900A, KDL-W802A and KDL-W650A. In addition to being Wi-Fi enabled, all W-series models utilize Sony's acclaimed X-Reality PRO picture processor which ensures the TV displays unprecedented detail and astonishing color regardless of the content source.
ENGADGET: Sony's 2013 HDTVs start shipping, quantum dots are on the way
The W series of LED BRAVIA televisions includes the KDL-W905A, KDL-W805A, KDL-W650A and KDL-W600A. In addition to being Wi-Fi enabled, all W-series models utilize Sony's acclaimed X-Reality PRO picture processor which ensures the TV displays unprecedented detail and astonishing colour regardless of the content source.
ENGADGET: Select Sony Bravia W-series TVs now available for pre-order in Europe
On the review front, we put the Canon EOS-1D X and the Sony Reader PRS-T2 through the wringer and offer our detailed analysis.
As a standalone unit, the Sony XBR-84X900 TV already upscales all video inputs, including the more than 7, 000 Blu-ray Disc titles currently in distribution, to a near-4K resolution through the use of Sony's proprietary 4K X-Reality PRO three-chip picture engine.
We're finally getting a phone with a display that's impossibly sharper than the 326ppi on the latest iPhones (up to 4-inch, 1, 136 x 640), the 331ppi on the Nokia Lumia 920 (4.5-inch, 1, 280 x 768) or even the 342ppi on the Sony Xperia acro S and the Xiaomi Phone 2 (4.3-inch, 1, 280 x 720).
Combining Simon Cowell's expertise seeking perfection in music with Sony's legendary audio engineering, the new X Headphones offer music lovers the truest sound reproduction along with the utmost in style and quality.
The X Factor isn't exclusively tied to Sony Music, the company that distributes Cowell's SyCo label.
X-box, with a graphical interface supposedly superior to Sony's, will also have a hard disk and Internet connection.
Then the Sony rep flicked the projector into 4K upscaling mode, which takes the 1920 x 1080 signal from the PS3 and converts it to 4096 x 2160.
ENGADGET: This is what native 4K home cinema looks like on Sony's VPL-VW1000ES projector
The X series of 4K LED TVs will be available in Spring 2013 at Sony Stores and select electronics retailers nationwide.
ENGADGET: Sony launches the Bravia KDL-W900A LED connected 3DTV at CES
"Our X Headphones are for the true listeners, the music fanatics who share Sony's uncompromising passion for music and precision in sound, " said Andrew Sivori, vice president of the Personal Audio Division at Sony Electronics.
Sony's Xperia Tablet Z got official, a 10.1-inch, 1, 920 x 1, 200 device powered by a 1.5GHz, quad-core Qualcomm processor paired with 2GB of RAM and 32GB of storage.
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