Sony wants the retail effort to set its computers and televisions apart in the minds of buyers.
That's last-generation stuff -- Sony wants to give gamers the ability to share their entire game with friends.
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When Sony wants to make an announcement, they need only post a message to their Twitter feed, Facebook page, or their own blog.
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Sony wants to be a player, it wants to be established, and for that it needs to be seen as a stable and worthy manufacturer.
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Sony wants its doors open to all possibilities, for all consumers.
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If Sony wants the hardcore techie market, Nintendo wants everyone else.
Of course, like Nintendo and especially Microsoft, Sony wants to continue branding its console as an entertainment hub for the living room, not just a gaming toy.
But that's not how Sony wants you to do it.
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The dedicated mode dial is also more conspicuous -- there's no question that Sony wants to free up controls on the back for the future camera's more experienced target audience.
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Hint: Sony wants to use MPEG-2, right?
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Not if Sony wants to maintain these relationships.
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Just like with the Wii and motion controls, Nintendo leads the way with second screen controllers with the Wii U. If this report is correct, Sony wants to go the proprietary hardware route, whereas Microsoft is going with phones and tablets, but one way or another all the major companies want to put second screens in our hands.
That's not entirely surprising given the changes in button layout and the addition of some Move technology -- Sony likely wants to set some expectations, and our existing game library won't play on the PS4 as-is.
While the revealed internals might be disappointments to those who were hoping the PS3's possible sendoff would involve more of a bang than a whimper, they do hint that Sony might have breathing room if it wants to advance the design any further.
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The nub of Sony's problem is that its media arm wants to protect its content from piracy.
Nordberg said Sony Ericsson is interested in mobile Internet devices, but wants to create something distinct from the tablet computers other electronics companies are making.
Sony's security breach is particularly embarrassing because it wants to position its PlayStation console as an entertainment hub capable of delivering films and music over the internet, in addition to video games.
Sony has put out a phone that knows exactly what it wants to be.
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If someone wants to mass-produce and sell them like Sony's massively successful Aibo robot dogs, Dilworth thinks that might be possible.
For now, we're "stuck with" Sony's little 11-inch XEL-1 if anyone actually wants to purchase an OLED TV for their living room kitchen.
Sony is going to have a laserlike focus on games this time around, while Microsoft wants to create a device that everyone, gamers and non-gamers alike, will want to have in their living rooms.
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No one wants to say they buy their clothes at Wal-Mart, but anyone will get a Sony there.
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