"Asset management is going to be tough, " said Katsuhiko Oka, senior vice president at Sony Life Insurance Co.
Firms such as Sony's life-insurance business and large banks such as Sumitomo Bank and Sanwa Bank, which do not want to loosen their hold on sensitive information about customers, have set up their own telemarketing.
Microsoft's Xbox console has made life difficult for Sony (nyse: SNE - news - people ), but the money-losing business can't match Apple's iPod profit spigot.
This make life easier, with that HD-out feature a no-brainer to access, Sony's created a TV launcher that springs to life when connected to HDMI and is navigable via mapped function buttons on your remote control or the phone's own display.
ENGADGET: Sony Xperia Ion review: an Android handset with a split personality
But even Sony makes far more money today out of selling life insurance than it does out of making electronics.
Sony Ericsson have given the Walkman a new lease of life, inside the new W800 phone handset.
The new models in the W- and R-series offer consumers Sony's unique combination of technology and content services, delivering life-like picture quality and immersive audio.
ENGADGET: Sony's 2013 HDTVs start shipping, quantum dots are on the way
Debuting a new series of LED TVs created for viewers looking for an amazing high definition entertainment experience, the W-series offer consumers Sony's unique combination of technology and content services, delivering life-like picture quality and immersive audio.
ENGADGET: Select Sony Bravia W-series TVs now available for pre-order in Europe
"Sony continues to deliver pioneering technologies to consumers, providing superb picture quality with rich, vibrant images that bring TV to life, " said Kentaro Matsumoto, senior product manager, Sony Europe Home Entertainment.
ENGADGET: Select Sony Bravia W-series TVs now available for pre-order in Europe
"Sony continues to deliver pioneering technologies to consumers, providing superb picture quality with rich, vibrant images that bring TV to life, " said Mike Lucas, senior vice president, Sony Electronics' Home Division.
ENGADGET: Sony's 2013 HDTVs start shipping, quantum dots are on the way
We're not sure if it's Sir Howard Stringer at the helm, or if it's just a corporate mid-life crisis, but we almost fell out of our chairs when Sony announced last year that their audio players would start supporting MP3.
ENGADGET: The latest chapter in Sony's sea change--SonicStage dies
Mr Sorkin's approach is radically different to the biography Sony paid for, which gives a much broader overview of Mr Job's life and does not spotlight the minutes leading up to the three launches.
There is still a lot of life and excitement in the UK gaming industry, and hopefully opportunities for some of Sony Liverpool's staff too.
As Sony's most durable, water-resistant smartphone, the Xperia advance is built to handle life's unexpected moments.
ENGADGET: Sony ships Xperia advance to the US, offers unlocked ruggedness for $300 or less
You can disable it if you like, though Sony swears up and down that leaving it on won't have a negative impact on battery life or overall performance.
Sony's R-series BRAVIA LED HDTVs include several options for consumers looking for feature-rich TVs with Sony's famed picture quality, each driven by Sony's Clear Resolution Enhancer technology, delivering a superb high definition resolution and a vivid, clear, life-like picture.
ENGADGET: Sony's 2013 HDTVs start shipping, quantum dots are on the way
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