Sony recently established an online stock trading company and also owns Sony Financial International which issues credit cards and insurance.

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Rick Dobbis, president of Sony Music International, said piracy was a global issue that affected both artists and record companies.

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LulzSec gained international attention when they hacked the Sony website in 2011, taking down the company's PlayStation network for weeks and accessing millions of users' accounts.

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In the prior device, Sony used a specialized chip that it developed along with International Business Machines Corp.

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And there are several other international players already operating in the market, like Sony and Google.

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Although India is one of Sony's best regions, Michael Grindon, who runs the international side of the business for Mr Feltheimer, views the prospect with equanimity.

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Sony currently relies on a technology called the Cell chip, which was developed jointly with International Business Machines Corp.

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"Sony's (PlayStation) will come to the top, " said James Reed, international product manager at software developer Jaleco.

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The chip is separate from the technology Sony currently relies upon for its PlayStation 3, known as the Cell chip, which was developed jointly with International Business Machines Corp.

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