Sony purchased Zipper Interactive in 2006, after working with the game studio since 2002 on the SOCOM franchise.

FORBES: Sony Shutters SOCOM Seattle Studio Zipper Interactive

Coming later this year to select Sony and Toshiba models, the interactive software that's already in eight million homes gains two new features destined to either creep you out, or snag you a twofer on those wings -- broadcast interactivity, and device control.

ENGADGET: Yahoo! Connected TV watches with you, delivers a more personal ad experience

With all this talk of interactive TV from the likes of Sony, Yahoo!

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On March 16th 1999, a Sony-owned video game studio called Verant Interactive released a 3D, fantasy-themed online game called EverQuest.

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Sony made its first attempt at the market for interactive TV in late 1999, when it signed a deal to provide three million digital set-top boxes to Cablevision Systems (nyse: CVC - news - people ) subscribers in the New York City area.

FORBES: The Fight For Interactive Television

After teaming up with Sony's Netservices division, Vodafone Group is launching an interactive radio service that allows 3G phone users to skip songs they don't like and download the ones they do.

FORBES: Magazine Article

The Company also develops and distributes interactive entertainment for video game consoles from Microsoft, Nintendo and Sony.

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Through the acquisition, Sony will establish a new cloud service, ensuring that it continues to provide users with truly innovative and immersive interactive entertainment experiences.

FORBES: Sony Computer Entertainment Acquires Cloud Gaming Company Gaikai For $380 Million