In the first couple of days he received a Sony DSC-F828 Cyber-shot camera, a Sony Vaio laptop, an MP3 player, a Bluetooth headset and USB storage keys.

BBC: Screengrab of real Roof website, Roof

Just last month we saw BenQ bust out a super-slim 7 megapixel shooter called the E720, which at just 19.5 millimeters thick, was one of the trimmest cameras at this resolution level -- even beating out waifs like Casio's Exilim EX-Z700 and Sony's Cybershot DSC-T50.

ENGADGET: BenQ announces dangerously-slim 7.2 megapixel X720

However, the 707 pales in comparison to some slick-looking new models, like the PowerShot A310 from Canon and the Cyber-shot DSC-TI from Sony .

FORBES: New HP Camera, But Same Old Look

However, the 707 pales in comparison to some slick-looking new models, like the PowerShot A310 from Canon (nyse: CAJ - news - people ) and the Cyber-shot DSC-TI from Sony (nyse: SNE - news - people ).

FORBES: New HP Camera, But Same Old Look

Sweep Panorama mode, first introduced in Sony's breakthrough Cyber-shot DSC-HX1, DSC-TX1 and DSC-WX1 CMOS models, utilizes a CCD sensor to capture dramatic panoramic scenes.

ENGADGET: Sony announces six new W, H and T-series Cyber-shot point-and-shoots

We think the design is sorta fresh just on its own, but what Sony really hopes will impress us about the Cyber-shot DSC-M1, their new 5.1 megapixel digital camera, is that it can also pull double duty as a mini-camcorder.

ENGADGET: Sony's DSC-M1 digital camera

Sony also introduces a new 10x optical zoom Cyber-shot camera (model DSC-H70).

ENGADGET: Sony announces six new W, H and T-series Cyber-shot point-and-shoots

"Our new DSC-TX55 model redefines what a compact camera can do, " said Yosuke Tomoda, director of Sony Electronics' Cyber-shot business.

ENGADGET: Sony Cyber-shot TX55 packs 16.2-megapixel sensor, promises 'extremely low' noise in dim light