An example is its new Xperia Z smartphone which adopts photo tech developed by Sony's digital camera division and video enhancement software created for its Bravia TVs.

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With PlayMemories Studio, viewers can now enjoy high resolution photos taken with their digital camera on Sony's 4K-enabled BRAVIA KD-84X9005.

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Believing foolishly that its loyal customer base would never desert its famous products, Kodak ignored competitors Sony, Fuji and other innovative digital camera firms.

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For the fiscal year just ended, Sony has continued to lag in its device, digital camera and game sectors.

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It can also be paired via Bluetooth with certain models of digital camcorders from Sony to receive streaming video from that camera or to control the camera remotely.

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Sony cornered 35 percent of units shipped in the U.S. digital camera market during the third quarter of this year, according to IDC.

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"The new Cyber-shot RX1 is truly 'one of a kind', offering a unique combination of size and performance that's never before been realized in the world of digital cameras, " said Yosuke Tomoda, director of the Cyber-shot camera business at Sony Electronics.

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We think the design is sorta fresh just on its own, but what Sony really hopes will impress us about the Cyber-shot DSC-M1, their new 5.1 megapixel digital camera, is that it can also pull double duty as a mini-camcorder.

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