Along with offering its best-ever picture quality, the XBR-X900A series, 4K UHD LED TVs offer a better sound experience by incorporating an end-to-end Sony audio solution.
ENGADGET: Sony launches the Bravia KDL-W900A LED connected 3DTV at CES
Sony audio experience in a more compact and lightweight design.
ENGADGET: Sony intros MDR-X05 headphones: massive Simon Cowell-endorsed bass, small footprint
But you're going to love this one best of all, Sony fans and audio player aficionados: according to parties in (earlier) attendence at their press conference, Sony's killing SonicStage.
ENGADGET: The latest chapter in Sony's sea change--SonicStage dies
The Music application lets listeners enjoy their music collection with superb quality thanks to incorporated stereo speakers utilizing Sony's audio fidelity.
ENGADGET: Sony's VAIO Duo 11 Windows 8 slider goes on sale this month, starts at $1,100
"Sony has been committed to high resolution music since its inception, ' noted Charles Speidel, vice president of Sony Electronics Home Audio Video business, "The R-series of loudspeakers are designed to recreate music as faithfully as possible, delivering an unparalleled listening experience for those devotees who truly care about music.
ENGADGET: Sony reveals SS-AR2 loudspeaker, wants an invite to your next house party
"Sony's sound engineers are committed to providing an unprecedented level of audio performance, " said Andrew Sivori, vice president of the Personal Audio Division at Sony Electronics.
"Sony continues to lead the connected car era with state-of-the-art mobile audio technologies, " said Andrew Sivori, Vice President of the Personal Audio Group at Sony Electronics Inc.
With xLoud and Sony 3D surround sound audio technology integrated into the music player, consumers will enjoy a crisp and loud sound experience.
ENGADGET: Sony Xperia NXT series available now unlocked for US tastes
Combining Simon Cowell's expertise seeking perfection in music with Sony's legendary audio engineering, the new X Headphones offer music lovers the truest sound reproduction along with the utmost in style and quality.
Drivers will experience richer sound and customizable audio settings with Sony's Advanced Sound Engine.
Andrew Sivori, vice president of the Personal Audio Division at Sony Electronics.
Sivori, vice president of the Personal Audio group at Sony Electronics.
ENGADGET: Sony intros MDR-X05 headphones: massive Simon Cowell-endorsed bass, small footprint
"Our X Headphones are for the true listeners, the music fanatics who share Sony's uncompromising passion for music and precision in sound, " said Andrew Sivori, vice president of the Personal Audio Division at Sony Electronics.
Jasper points out that Dolby faced competition from DTS and Sony when it started offering digital audio for theaters.
This new line combines Sony's expertise in superior audio engineering, comfort, and style, while delivering an enhanced acoustic design.
It borrows the clever magneto-optical system from Sony's popular little MiniDisc audio-recorder to stack magnetic data within concentric grooves on the platter's surface.
"Transportability was the next logical step in the evolution of our Sony Dash product line, " said Brennan Mullin, senior vice president of Sony's personal imaging and audio business.
ENGADGET: Sony's Dash gains a battery, not yet Justin Bieber approved
We're not sure if it's Sir Howard Stringer at the helm, or if it's just a corporate mid-life crisis, but we almost fell out of our chairs when Sony announced last year that their audio players would start supporting MP3.
ENGADGET: The latest chapter in Sony's sea change--SonicStage dies
We've also got interviews galore -- we'll be talking with Sony CEO Kaz Hirai, SMS Audio CEO (and rapper, we're told) 50 Cent, rally car driver Ken Block, Huffington Post founder Arianna Huffington, Stern Pinball CEO Gary Stern, MakerBot CEO Bre Pettis and CEA president Gary Shapiro among many, many others (including a very special appearance from Gallagher -- this is Vegas, after all).
However, Yahoo and IntoNow also announced at CES that its soundprint technology, which recognizes television shows via audio, is now in Sony TVs.
FORBES: IntoNow's Adam Cahan On The Rise Of The Second Screen
The Samsung Galaxy S III is Nokia had the first mobile device to support MirrorLink (followed by Samsung with its Galaxy S III), while Sony has released five MirrorLink-compatible car audio head units.
FORBES: Apple Battles With Android-Centric MirrorLink For Control Of Connected Car
Sony may have unveiled a slew of new audio products back at CES 2013, but the company has been relatively quiet when it comes to launching ones that are compatible with Apple's novel Lightning connector.
Pioneer's DV-AX10 model also comes with the ability to play SuperAudio CD discs - a format developed by Sony and already commercialized that is battling with DVD Audio for the place as the successor to compact disks.
CNN: Pioneer to launch DVD Audio players without waiting for copy protection
Sony has always been committed to extraordinary sound performance and together with Simon Cowell, Sony sound engineers were able to deliver an unprecedented level of audio performance to match Cowell's high level of excellence for finding the right sound and style.
In Japan, where Palm and other U.S. PDA makers have failed to gain a large market share, Sony will be positioning the Clie as an accessory for the audio-visual or entertainment-conscious consumer while the U.S. market is more focused on its use as a work tool.
Some have even gone as far as to state that Sony's strategy of using MPEG-2 and uncompressed PCM audio on single-layer Blu-ray discs may have required too much video compression, resulting in early releases that don't match the sharpness of VC-1 encoded movies available on HD DVD.
Given Sony's heritage, it's no surprise that the company loves its audio -- but we can imagine that some might be overwhelmed when the company has priced and dated the cores of its 2013 home and shelf audio lineups in one sitting.
If you're in the market for a dedicated, easy-to-pocket audio player that can handle the occasional video then it's hard to beat Sony's new Walkman S-series of players.
ENGADGET: Video hands-on: Sony's Walkman S-series is no Mickey Mouse audio player
The new models in the W- and R-series offer consumers Sony's unique combination of technology and content services, delivering life-like picture quality and immersive audio.
ENGADGET: Sony's 2013 HDTVs start shipping, quantum dots are on the way
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