It has already been sold in more than 30 territories for screening in over 50 countries, including a distribution deal in English-speaking territories with Sony, according to Triggerfish Animation.

CNN: , for

Companies include: The Walt Disney Studios Motion Pictures, DreamWorks Animation (DWA), Sony Pictures Entertainment, Pixar, ESPN, BSkyB, Panasonic, XpanD 3D, Dolby Laboratories, 3ality Technica, Masterimage 3D, RealD, IMAX, StereoD, National Geographic Cinema Ventures, CCTV China, Korea Telecomm, Intel, THX, Microsoft, Technicolor, Samsung, Sony Electronics, MobiTV, BluFocus, Walt Disney Studios, Eutelsat, Turner Broadcasting, Vizio and others.

ENGADGET: 3D@Home Consortium and International 3D Society combine, don't make 6D

Last June, Sony Computer Entertainment opened its China headquarters at Guangdong Animation City, a government-backed project in Guangzhou to boost the local animation and gaming industry.

ENGADGET: China's complicated history with video games: when a ban isn't really a ban

Walt Disney ( DIS - news - people ) and Pixar animation head John Lassetter to testify about how Sony's Blu-ray discs improve the at-home movie-watching experience.

FORBES: CES '09

The company has already landed direct content licensing agreements with the world's leading studios, content creators and distributors including DreamWorks Animation, NBCUniversal, Paramount Pictures, Relativity Media, Sony Pictures Home Entertainment, Twentieth Century Fox, Warner Bros.

ENGADGET: M-GO video on-demand movie service launches, streams to PCs, Samsung and Vizio players