The choices Kate makes to brand her son or daughter will be even more telling.

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Headphones have become a fashion item (or so I am reliably told - and I only hope I've bought the right brand for younger son this Christmas) and HMV is now the market leader in this increasingly pricey ear-ware.

BBC: HMV clinging on

Mr Missoni, 58, is the son of the founder of the eponymous brand and co-owns the firm with his siblings.

BBC: Missoni boss missing as Venezuela plane disappears

When the Wild Irish brand was born in 1954, then-chairman Marvin Sands named it for his young son.

FORBES: Up From the Gutter

Luckily, the car did its bit and the tyre wall did its bit but coming just six days after the death of Henry Surtees, son of 1964 world champion John Surtees, who suffered a head injury during a Formula Two race at Brand's Hatch.

BBC: David Coulthard column